The Life Of A Business Leader
Welcome to 'The Life Of A Business Leader', hosted by Royston Guest, CEO/Founder of the Business Growth Pathway, Author, Speaker, Business Strategist and Executive Coach. The Life Of A Business Leader looks beyond the Boardroom and digs deep into the psyche, motivations, challenges and opportunities faced by today's business owners and leaders. Join us as we unravel the strategies, decisions and personal stories that shape the professional lives of these trailblazers, providing you with valuable lessons and inspiration on your own leadership and business journey.
The Life Of A Business Leader
E10: How to grab customer attention and attract 97% of prospects your competitors ignore!
Competition is fierce. With new and dynamic entrepreneurs in the arena, old competitors waking up and reinventing themselves…how are you going to stand out and win in a crowded marketplace?
Brad Mac, Founder and Director of Cease it Media, joins Royston Guest (CEO/Founder of the Business Growth Pathway) on Talking Pathways, our fortnightly Podcast Series.
Cease it Media are the go-to UK agency for info products and personality brands. If anyone knows how to gain an edge, it’s Brad! With no fluff or frills, his energy, passion and direct approach are contagious. Don’t miss the opportunity to hear two powerhouses talk about how to sharpen your messaging, why less is more, how language creates meaning and why most businesses are backing the wrong horse and chasing the wrong customer segment.
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