The Life Of A Business Leader
Welcome to 'The Life Of A Business Leader', hosted by Royston Guest, CEO/Founder of the Business Growth Pathway, Author, Speaker, Business Strategist and Executive Coach. The Life Of A Business Leader looks beyond the Boardroom and digs deep into the psyche, motivations, challenges and opportunities faced by today's business owners and leaders. Join us as we unravel the strategies, decisions and personal stories that shape the professional lives of these trailblazers, providing you with valuable lessons and inspiration on your own leadership and business journey.
The Life Of A Business Leader
EP15: Why you've got to fire your customers!
In Episode 15 of Talking Pathways, Royston Guest is under the spotlight. ‘Guest presenter’ Danny Gray, Business & Personal Growth Specialist, interviews Royston on the intriguing topic – why you’ve got to fire your customers.
In this stimulating episode, which is sure to spark debate, Royston shares his disruptive thinking on why the wrong customers will derail your growth ambitions. Plus.. the watch out signals in understanding the difference between transactional vs relational customers, why customer relationships are a two-way street in creating long term success and a fantastic twist on the 80/20 principle in relation to optimising customer value.
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